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The Influencer Hustle

By: Amelia Horgan

A new book explores the rise of online ‘influencers’, the seductiveness of their get-rich-quick schemes, and their role in shaping activist culture.

(Carol Yepes / Getty Images)

Small

What is it that influencers sell? Parts of their life, clout, social standing? Access to particular groups of people? Your attention? In a sponsored story or post all of these aspects come together. Brands pay influencers to post so that their followers see their products and, hopefully, soaked in the warm glow of accrued parasocial […]

Medium

What is it that influencers sell? Parts of their life, clout, social standing? Access to particular groups of people? Your attention? In a sponsored story or post all of these aspects come together. Brands pay influencers to post so that their followers see their products and, hopefully, soaked in the warm glow of accrued parasocial […]

Large

What is it that influencers sell? Parts of their life, clout, social standing? Access to particular groups of people? Your attention? In a sponsored story or post all of these aspects come together. Brands pay influencers to post so that their followers see their products and, hopefully, soaked in the warm glow of accrued parasocial […]

What is it that influencers sell? Parts of their life, clout, social standing? Access to particular groups of people? Your attention? In a sponsored story or post all of these aspects come together. Brands pay influencers to post so that their followers see their products and, hopefully, soaked in the warm glow of accrued parasocial […]

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